The smell of chocolate boosts sales
In the homeland of the famous Belgian chocolate, scientists do not get tired to prove the exceptional properties of the “native” goodies. That chocolate stimulates reading, this is the most interesting culinary news for sweet and … directors bookstores.
The smell of chocolate boosts sales!
Antwerp had a curious experience in a bookstore. Scientists found that the smell of chocolate on bookshelves affects buyers especially. Books sold out almost four times faster and more. According to the experimenters, the familiar chocolate flavor made buyers show such activity. Moreover, the choice “Fiction” was definite: romance novels and culinary books recipes.
It is worth noting that the love of chocolate is a national trait. Belgians are obsessed with recipes for this treat.
Delicious experiments will not end there. Belgian scientists tuned to conduct other “tasty” research. Researchers cares about how smells of other products influence behavior buyers.
The Belgians have a special gastronomic coordinate system. They proud of their Michelin star restaurants, waffles, cheese, beer and chocolate. I wonder how readers would behave in our bookstores upon hearing delicious chocolate smell?
Is it interesting to read about sweets? See what winged ice cream came up with Federico Ceretto!
News reviewer Elvira Shishkina
